In the World Free-Car Day, Brazil’s biggest retailer realeased a new car, by tooking over brazil’s biggest dealership to sell it. A car made entirely of sporting goods.

• Implementation

The idea was implemented on the mobility week and took the cars buyers by surprise by tooking over Brazil’s biggest dealership site to sell our new car.

• Timeline

First we made a teaser. And when it was revealed, we told people that the car was only available on the biggest dealership of the country. People could buy it piece by piece.

• Placement

All was placed on WebMotors, Brazil’s biggest online dealership.

• Scale

One sporting goods car on one week.

• Reach

More than 1,8 million people impacted.

• Engagement

86,000 views, the most viewed car on the website.

• Sales

The car was completely sold.

• Achievement against business targets

The most successful stunt done by the company and high rate of clicks, leading to Netshoes website.