Cannes Lions
INNOCEAN WORLDWIDE AUSTRALIA, Sydney / HYUNDAI / 2018
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A young couple take their new Hyundai Kona through a car wash. As they exit, the car wash brushes follow them out. They can't get enough of the new car and give it some extra special loving, continuing to polish and clean the car by rolling, rubbing, gyrating against it, even twerking on top of it. All to a high energy soundtrack composed especially for the commercial. The voiceover says "Introducing the new Hyundai Kona. Way more fun than your car."
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