This spot shows the chaos, messiness and awesomeness of life with babies via the help of 35 real babies and six emoji babies. We see a quick-cut collection of actual moments with actual babies pulled from the actual Internet. It’s all of the dancing, tumbling, screaming baby content you could ever hope to find, pulled together by the fact that most of them are eating Cheerios. The meme-savvy will notice clips such as “Peanut Butter Baby” and “Side-Eyeing Chloe” featured prominently.

The words “MORE BABIES, PLEASE” fill the screen just before we see some clips of couples playfully kissing. The thought is completed with, “THEY’RE FUN!” before launching back into high-energy baby-mania. The spot ends with two boxes of Cheerios crashing down, as if pushed over by a mischievous tiny, human.