The insight: More can. More clean.

Since the can is 45% bigger, your money goes a lot further because you can polish 45% more furniture. We wanted to bring this fact to life in a visually engaging way, so we created giant can-shaped in-store posters that reveal beautiful inner worlds, demonstrating just how much more you can clean with the new bigger can - from an endless spiral staircase to floor to ceiling library shelves and extra long windows.

The posters have generated a lot of interest in the brand and awareness of the new product offering.