Morphy Richards, a well established appliances manufacturer, was facing a slight dip in the sales of its ironing products. To meet their year end targets they needed to drive up sales substantially. Unfortunately they had absolutely no budget to pull this off.

The budget they put forth would barely have sufficed for fliers and other such likes.

The Target Audience was SEC A and B. Males. 22-45. Office goers primarily. Since their need for irons is the highest. But unfortunately so is their resistance to fliers.

We did fliers anyway. Albeit with a twist.

Instead of passing freshly printed fliers and waiting for consumers to crumple them up and toss them out, we decided to give them the fliers pre-crushed.The flier was designed in the shape of a shirt. We also dropped in a small note with a Morphy Richards logo in it.

Most of the target audience that received this crumpled piece of paper were startled. Curiosity got the better of them and each and every one of them was tempted to open the flier and read it. Some chuckles were also observed.

Although positive about the activity, the results were completely unexpected. The sales shot up and the year end targets were achieved, even surpassed by a bit. The client later informed us that most of its sales had come from the four major cities in which we had run the activity.Truly, this is one crumpled and tossed idea we’re glad the janitor missed.