During summertime in South Africa everyone becomes the target market for mosquito repellants. Our brief was to implement a communicative execution that reaches our audience in the simplest way possible. Using web banners as our medium, we wanted to convey this message in an interactive and effective demonstration of the product. The familiar and annoying buzz that is synonymous with mosquitos can easily be solved with the simple lighting of a match when you have Mortein Mosquito Coils. The deadliest mosquito coil by far.