Abbey National - Mortgages “Castle”:This page takeover is part of a campaign which integrates TV, print, radio and online advertising around the proposition that while Abbey National, unlike other banks, doesn’t promise customers the impossible, they do offer extremely good financial products. The ad explains that while Abbey National can’t guarantee every Englishman his castle, they offer great deals for first time buyers. It features an animated castle and enables viewers to interact with features of the building to find more details.