Cannes Lions
DEL CAMPO SAATCHI & SAATCHI, Buenos Aires / MONDELEZ INTERNATIONAL / 2015
Overview
Entries
Credits
Description
On Valentine's day social networks are full of selfies of couples. But the most tender ones were missing. We looked for older couples who, despite being together for many years, have never taken a selfie. We showed them how it was done and proposed that they take a selfie together. The whole experience was recorded in the format of a brief documentary, which turned out to be just as funny as it was sweet.
Execution
We discovered that on Valentines Day, social networks were full of selfies of couples together, but they were missing the most tender couples of all.
We went looking for elderly couples who, despite having been together for many years, had never taken a selfie. We taught them how and suggested they take one together. The entire experience was recorded in a brief documentary, with results as funny as they were tender.
Outcome
Top 10 most viewed YouTube video in Argentina
More than 1,500,000 views on Valentines Day
107,000 Likes and 35,700 shares
17,000 tender comments on Facebook and, most importantly, we brought selfies to the Internet it never had before.
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