Cannes Lions

MOST TENDER SELFIES

DEL CAMPO SAATCHI & SAATCHI, Buenos Aires / MONDELEZ INTERNATIONAL / 2015

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Overview

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Credits

OVERVIEW

Description

On Valentine's day social networks are full of selfies of couples. But the most tender ones were missing. We looked for older couples who, despite being together for many years, have never taken a selfie. We showed them how it was done and proposed that they take a selfie together. The whole experience was recorded in the format of a brief documentary, which turned out to be just as funny as it was sweet.

Execution

We discovered that on Valentines Day, social networks were full of selfies of couples together, but they were missing the most tender couples of all.

We went looking for elderly couples who, despite having been together for many years, had never taken a selfie. We taught them how and suggested they take one together. The entire experience was recorded in a brief documentary, with results as funny as they were tender.

Outcome

Top 10 most viewed YouTube video in Argentina

More than 1,500,000 views on Valentines Day

107,000 Likes and 35,700 shares

17,000 tender comments on Facebook and, most importantly, we brought selfies to the Internet it never had before.

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