Cannes Lions
ARNOLD WORLDWIDE, Boston / PROGRESSIVE INSURANCE / 2019
Awards:
Overview
Entries
Credits
Background
Motorcycle riders are a passionate group. If they had it their way, they would always be riding. They look at themselves as one with their bike. So, we introduced the Motaur, who is actually one with his bike. An amalgamation of every cool, sage like character that riders look up to.
Execution
People who aren’t actors are a lot more interesting looking then actors. So, we cast as real as possible, using actors that people have never seen before. With all the quirks that we see in everyday life. For our Hero, we went the less expected route. In this case, using the Western trope didn’t feel right.
Similar Campaigns
12 items