Spikes Asia

Mothers & Daughters: Memories of Loving Hair Care

ASATSU-DK, Tokyo / UNILEVER / 2016

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Mother-and-daughter pairs attend a film shoot together. As a surprise, the film crew proposes that the mother brushes and cares for her daughter’s hair. The mother is filmed in documentary style touching her daughter’s hair for the first time in years, while the daughter luxuriates. Together they reaffirm their feelings for one another—the daughter reflects on what her mother has passed on, and what she herself would like to pass on to her own daughter.

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