We created free media coverage of the value of €115,000.We helped raise €16,500 for blind charities.We improved the Xerox company image as innovators and as a public responsible company.We prepared the ground for personal visits by Xerox salesmen to 378 potential clients.We were able to execute this project for €22,000, even the normal costs for a campaign of this dimension would cost in at about 145,000.So successful and impactful was the first campaign, that we are now working on the 2nd year of Artis Pictus