Cannes Lions
MEGALOSTUDIO INTERACTIVE, Paris / SUZUKI / 2002
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Description
(You have to select Suzuki GSXR Game). Concept: this kind of advertising is called "advertainment" because it uses entertainment. Internauts needs entertainment and advertising advertising. Games seem a privileged space to advertise. Game: Rade contest with Suzuki products. Internauts can win a lot of prizes. Objectives: Promote brand and products - generate a database about internauts.
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