We launched the concept Motortherapy – taking good care of your motorbike as a sign of identity.We invited sales and repair shop owners for a special event: to ride the 12 best bikes on a racing circuit. The sound of each bike was recorded and a personalized CD was sent to each one in a special pack. The recording of the sounds of these bikes demonstrated the quality of Cepsa´s products and their efficiency. This event was supported by print and banners that led to www.mototerapia.es, an exclusive web with various features.

- Cepsa managed to increase the lubricant orders by 11,2%- 10,442 users visited the web.

- a total of 5,122 downloads of motobike sounds.

- After placing their order, 243 repair shops requested to become part of Cepsa´s database.