A creativity of tele-promotions in high-audience share, in-house Spanish TV series showing product's use on a day-to-day basis and having popular actors recommend its use.Fake TV news flashes with actors and TV hosts again recommending use. And the product’s active presence in talk shows with a real-life demonstration and the giving away of the product to the whole audience – 120 people in all – with TV viewership of more than 2 million.

Moulinex Vacuum Broom is still No. 1 in sales thanks to the actions developed in a 3-month period throughout Spain. In fact, while the TV campaign (April-May, 2005) was running, the product became #1 in sales in the whole small appliance category, reaching more than 24 million consumers.