We needed to craft an orchestral underscore for this Super Bowl spot. The music needed to feel appropriately dangerous and wondrous without feeling slapstick.

We crafted our score to carefully complement the picture. Our music pushed the plot forward without taking attention away from the dialogue. We create tension leading up to the fall and resolve it when it turns out that he's okay.

With such a wide-ranging line-up of shows and live events, we set out to prove that Paramount+ had something for every fan. So, we went beyond the category norm of clip films and trailers and turned each instalment of the campaign into an internet-breaking crossover episode that could tap into multiple audiences at once, bridging the gap between contrasting fandoms like Star Trek and Beavis and Butt- Head. We used social listening and streaming viewership data to determine what content resonated most with our audience and crafted absurdly delightful film

concepts around their favourite characters. Turning data points and numbers into storylines between otherwise disparate characters and properties.

We crafted our score to carefully complement the picture. Our music pushed the plot forward without taking attention away from the dialogue. We create tension leading up to the fall and resolve it when it turns out that he's okay.

After debuting in the biggest media moments of the year – from the Grammys to the Super Bowl – these 6 films have amassed over 100 million views across YouTube, Facebook, Twitter, and TikTok. As stated by Forbes, Paramount+ surpassed massive competitors like Hulu, climbing to 56 million subscriptions at an unprecedented 21% increase. In fact, according to the Morning Consult, Paramount+ was the #1 fastest-growing brand among millennials, outpacing every other streaming service – not to mention, Moderna, Pfizer, and every cryptocurrency. Talk about a mountain-sized stat.