Dolly wanted do something extra for their biggest fans; those who really love pizza and could eat it every day. These fans often live with someone that doesn’t necessarily want that. That is why we made the app ‘Mouthfulness’: The app that increases the chance of having pizza for dinner tomorrow. When you first start the app, it works as a regular sleep app. A comfortable voice helps you fall asleep. Like most modern sleep apps, it monitors your sleep using the mobile’s audio and motion sensor. However, what it uses this information for is quite different.

As soon as you havae fallen asleep, the app talks about pizza. How much you want pizza. How good pizza is and specifically how great the pizzas of Dolly Dimple’s are. If someone wakes up, it immediately transfers to the normal sleep-app mode that guides you back to dreamland.

Lunched on Appstore, campaigned on FaceBook and in-store.

Main campaign push for app summer 2017.

Campaign still running.