Cannes Lions
adam&eveDDB, London / VOLKSWAGEN / 2020
Awards:
Overview
Entries
Credits
Execution
In this film we open on our mother and daughter duo pulling into an abandoned gas station in their Volkswagen T-Cross, a post-apocalyptic atmosphere surrounds them as they do their best to survive. As our heroic mum risks her life to fill up the car a menacing zombie appears out of nowhere and heads straight towards her. However, with unusually high levels of confidence thanks to the safety and security of her T-Cross, she looks to get some typical gas attendant assistance from the zombie rather than run scared. As the zombie continues to close in she confidently hurries him along as she’s in a bit of a rush. She continues to remain calm and measured as we cut away to see other zombies closing in.
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