Please explain any cultural terms, references or viewing context which would be known by the local audience but may not be known by our international jury.

Cox Communications gets a majority of their acquisitions and upgrades from customers who are moving, so this is a critical time to grab attention. To ensure our new offer of GIG speeds on the day you move was top of mind, we leveraged an iconic track from an American sitcom about “moving up” and gave it a humorous, modern twist.

A singer and a young man have a conversation about the ways that he is moving on up in his life. The details of the song don’t quite apply to the man, so he gently corrects the singer. Until the man realizes that his new internet is a way of “moving on up.”