Cannes Lions
VCCP, London / CADBURY / 2022
Overview
Entries
Credits
Execution
‘Mrs Mabena’, tells a powerful story of Sifiso, his mum and Mrs. Mabena who connect through a small but meaningful act of kindness and generosity. Mrs. Mabena looks after Sifiso whilst his mother is at work, insisting he learns English during their time together. We see a tense but familiar domestic scene of trying to homeschool him, Sifiso doing what he can to resist her strict instructions. When Sifiso sees his mother try to pay Mrs. Mabena and she refuses, he realises Mrs Mabena isn’t strict - she’s trying to help him and his mother. He decides to reward one act of generosity with another - slipping his own bar of Cadbury Dairy Milk into her bag. The film ends with her finding the chocolate and smiling, closing out with, ‘there’s a glass and a half in everyone’.
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