The scientist in the booth was always a volunteer so, after production, it was free to operate. On average, it raised $100 per hour in donations. But most importantly it helped MS reach people they would never normally appeal to. So the exposure generated far outweighed the revenue.

It’s MS Awareness Week in June, which is a key date on the MS calendar. The plan is to build up to seven booths, one for each state in Australia, to appear in high traffic areas, like train stations and malls.