The concept 'In the Sky, In the Sea, Under the Ground' met the MTV format sharply. The sponsors search took 2 months with positive relevance 60%.To realize the concept we managed to make the following successful arrangements: agreements with Ukrainian and Russian Armed forces (venue, yacht mooring), prevention 3G takeoff acceleration equipment collapse at the aircraft during the disco; submarine water channel cleaning to ensure successful surfacing of a star (the channel was not in use 15 years); agreement to use $400,000 of movie decorations located on the venue. 178 staff members arranged the event for 140 participants.

Three-time increase of MTV channel acknowledgement between the target audience; increase of MTV channel rating from 0.00 to 0.04 (period: 1 month after the event).Increase of advertisers interest from 5% to 30%Forming of the channel image perception at the TA through wow-effect.Creation of continuous wow-effect around the event by the satisfied audience.Wide coverage of the event through relevant mass media (press: more than 20 reports, internet: more than 30 reports).High estimation of the event by London MTV headquarters.