To promote Casablanca as a brand focused on quality bedding products, we created a direct channel by turning your computer’s generic sleep mode into a personalized Casablanca showroom.

With face-mapping technology, we took your portrait picture and personalized your computer’s sleep mode, letting you see yourself sleeping perfectly on Casablanca products, filling your dreams with content from your Facebook feed, and pushing promotion offers in real-time.

Result:

- Thousands of downloads in the first week.

- 11,500 computers became interactive showrooms for our brand, for $0 rent.

- Sales increased 10% in the first week and continue to grow.

Introducing Casablanca 'sleep mode'.

Through social media, we invited people to try our products online. They would then take a portrait picture which, through face-mapping technology, was used to personalize their computer’s sleep mode. When their computer entered sleep mode, they would see themselves sleeping perfectly on Casablanca products. The interactive sleep mode was web-enabled, filling their dreams with content from their Facebook feed, and pushing promotions in real-time. Promotion offers also show up on their Facebook wall.

- Thousands of downloads in the first week.

- 11,500 computers became interactive showrooms for our brand, for $0 rent.

- Product enquiries increased 40%.

- Sales increased 10% in the first week and continue to grow.