Cannes Lions
ADVICO YOUNG & RUBICAM, Zurich / MULTIPLE SCLEROSIS SOCIETY / 2007
Overview
Entries
Credits
Execution
The symptoms of MS are extremely varied, although they have a common cause – the interruption of the nerve tracts through inflammation. These were dramatised in places where actual interruptions occur: in between posters, at doors and so on.
Outcome
The campaign enabled the MS society to raise what was by far its highest amount of donations since it was founded in 1959. The number of donors shot up from 50,000 to 75,000.
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