Rivalry and friendly heckling between Czechs and Slovaks is used as an inspiration for the spot “Mum’s Delicacies” – a product line with domestic specialities. It is a good-hearted parody of Czech overconfidence and Slovak cunning. We used the shepherd – symbol of goat cheese production - to show that the products from COOP Jednota are better than from the shepherd himself. He doesn’t need to produce the cheese anymore – he just buys it and nobody notices anything. Czech hikers know goat cheese as a traditional Slovak delicacy and are aware of the original taste. Even the shepherd is so surprised by how great “his” cheese is that he uses a Czech expression of respect with Slovak accent.