We wheeled out a few iconic spokespeople, well spoke-muppets and distributed six videos to the most relevant audience (Miss Piggy's passion for shopping to fashionistas, Animal’s passion for Yoga to fitness folks, etc.) to complete their mission to get the word out to Shop Small on SBS.

We launched the campaign roughly 15 days prior to Small Business Saturday with six custom videos using the Muppets as “spokespeople” targeting each video to the most relevant audience (Miss Piggy's passion for shopping to fashionistas, Animal’s passion for Yoga to fitness-minded folks, Uncle Deadly’s passion for food to foodies, etc.). Over the subsequent days we complimented the videos Muppet photos and memes that were also targeted by passion to keep Small Business Saturday top-of-mind. Finally, on the morning of SBS, we announced the day with an anthemic Muppet “song” to get folks to go out an show their love for local small businesses.

• Campaign awareness +8 pts

• Message association: +5 pts

• Intent to shop small: increased by a whopping +9 points!