Cannes Lions
OGILVY MEXICO, Mexico City / MUSEO DE MEMORIA Y TOLERANCIA / 2012
Overview
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Execution
Inside the Memory and Tolerance Museum we put an installation that consisted of a gotcha gun connected to Twitter which fired red paintball bullets against the word "Mexico" tainting the country symbolically, every 20 tweets that fed a discriminatory hashtag. For example: #smelllikeanindigenous, #forevercleaninglady or #queer.
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