Cannes Lions
DDB PARIS, Paris / AGENCE DE LA BIOMEDECINE / 2017
Overview
Entries
Credits
Description
Nothing is more futile and useless than the stereotypical characters whose destinies are pre-determined, whose presence is merely to serve as victims.
“Deja-Vu 2” starts off as a best of horror film clichés. We follow the character of the naïve girl whose choices lead to her inevitable death. The images are in contrast with her calm, aware voice, which narrates and mocks the cliché character that she embodies. The twist? Even her useless death has a meaning, because she is a registered organ donor.
Execution
Deja-Vu 2 was broadcast online and in cinema.
Outcome
Broadcast online and in cinema, the film had over 11 million views on social media.
Overall, more than 1,8 million young people were exposed to our message. The film had 41,000 shares, and 31,000 unique visitors looked at the fake film’s page on Allociné, a French cinema website.
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