Cannes Lions
EURO RSCG C&O, Paris / CITE DE L'ARCHITECTURE ET DU PATRIMOINE / 2012
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This campaign shows that at the Cité de l’Architecture (Museum of Architecture of Paris), the architectural monuments could be looked as pictures fixed to the wall like in traditional museums. Thanks to this museum, the architecture became an art that we could admire like paintings. We choose 3 different monuments in order to show that at the Cité de l’architecture, the general public could see all type of architecture: a 16th century little chapel, a Le Corbusier home, 1930 and the corporate home « Go », 2005.
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