Cannes Lions

MUSEUM

EURO RSCG C&O, Paris / CITE DE L'ARCHITECTURE ET DU PATRIMOINE / 2012

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

This campaign shows that at the Cité de l’Architecture (Museum of Architecture of Paris), the architectural monuments could be looked as pictures fixed to the wall like in traditional museums. Thanks to this museum, the architecture became an art that we could admire like paintings. We choose 3 different monuments in order to show that at the Cité de l’architecture, the general public could see all type of architecture: a 16th century little chapel, a Le Corbusier home, 1930 and the corporate home « Go », 2005.

Similar Campaigns

12 items

tour de France de l’Architecture

APOLLON AGENCY, Paris

tour de France de l’Architecture

2020, CITE DE L'ARCHITECTURE ET DU PATRIMOINE

(opens in a new tab)