A collection of unexpected leaflets that challenge old-fashioned perceptions of the Tate Britain gallery, and make it more accessible to the general public.

Concepts grew with the client as a collaborative process to define the most compelling pieces of art for the different collections. It was a natural progression from an idea born and jointly approved, to final creative delivery.

18% increase in footfall. The idea is still being used and developed across all Tate Communications. Leaflets have been stolen.