“Solve Their Way In,” meant the target needed to experience the richness of the touch screen adventure’s riddles and puzzles and its lush animation. At anime and comic conventions we brought the Nintendo DS to life by featuring interactive, touch-screen OOH components like Adwalkers and Ground FX that allowed fans to solve puzzles found in the game. Print, static OOH and online featured the game’s puzzles and story. To inspire conversation, fans that wanted to know the correct answer could send a text to a mobile number and access a mobile-based mobile site that looked exactly like the advertising creative and game. This mobile execution allowed our target to accept our challenge to “solve their way in,” and convert typically static media (OOH and print) into an interactive experience. This two-way conversation ultimately enabled Nintendo to provide detailed game information when the consumers were engaging with their anime passion.

We closed our case with1. Over 50,000 mobile site page views 2. 10,000 downloads of the mobile trailer and wallpaper3. Users spent over 2,700 hours engaging with our messaging on their phones4. Digitally served over 480 days worth of Professor Layton content within rich media executions