Raise awareness for the Museum of Communism gift shop.

The Museum of Communism, a capitalist run venture is a paradox in itself, keeping alive the memory of a fading socio-economic model. The gift shop is the epitome of that. Therefore, with a simple visual joke, we portrayed others that keep the regime alive shopping at the Museum.

The Museum which used to suffer during the low season because of the low number of visitors saw an increase during the campaign that brought even more people than during high season in summer.