Branded content is relatively unused in the Czech Republic. We incorportated a real life activiation with video content to create an engaging message platform both on and offline.

The idea was to re create an experience of how was life under communism, that meant literally following our audience in the streets, that was the first point of contact with our content.

We also made videos that were later posted on tourism websites as well the museum website, so anyone planning to come to Prague could get a glimpse into the Museum experience even before arriving here.

The Museum which was an extremely seasonal business used to suffer during the low tourist season, saw an increase during the campaign that brought even more people than during high tourist season in summer. Making this their most successful and profitable year, the campaign is planned to be repeated every year during low tourist season.