To encourage the public and their families to visit the Museum of Childhood. (The V&A’s toy museum in Bethnal Green.)

Stickers- designed so that kids could convert old washing up liquid bottles into rockets. The stickers enabled kids to enjoy their childhood and create a space ship whilst encouraging them to visit the museum to enjoy more space things.

Banner - enabled the public to relive their childhood, encourage them to keep reliving it by visiting the museum. In the banner consumers were prompted to relive their childhood by choosing a pen. When they clicked on the pen they were able to doodle over the website they were on. The banner linked directly through to the Museum’s website.Big shoes - enabled the public to relive their childhood and encouraged them to keep reliving it by visiting the museum.By trying on the shoes it reminded them of being a kid again. (Like when they used to try on their Mum’s shoes.)

As visits to the museum are free it was difficult to gauge an uptake. (But the number of cheese rolls sold in the café went up so that’s got to be a good sign.) A lot of washing up liquid bottles were recycled into rockets too. The client was dead chuffed.