Create a brand that passes along to the public the idea of a different, contemporary and intelligent museum. A place of emotion and knowledge where football is the focus.It does not focus on the idea of “Brazilian football” but the meaning is a “place of football”.

The most important moment of football is the goal. The posts/goals are the place and symbol of the dramatization of this moment.The brand of the Football Museum represented by two posts seen from the horizon translates not only the place of the goal, but the game zone, the field. It also represents the penalty area.

The brand represents the entrance, the portal. The Football Museum is the place of football; it is the door to the soul and essence of the Brazilian football, in other words, the Brazilian way of playing and being.

Designers, ordinary people, football fans, men and women identify and like the sensation of understanding a brand that does not use traditional symbols of football. They like the delicacy, intelligence and multiple interpretations.