Cannes Lions
MTV NETWORKS LATIN AMERICA, Miami Beach / VH1 LATIN AMERICA / 2006
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Description
"Cultura Pop", a word game for mixing traditional culture (an opera) with pop music artists (videoclips) from around the world. This idea helped us to position Vh1 as the "authority" of pop, and at the same time appeal to young adults (25-34) who in general tend to also appreciate opera and classical music.
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