Cannes Lions
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / SKOL BREWERIES / 2006
Overview
Entries
Credits
Execution
Using the campaign motto, the “virus”, we sent aluminium boxes including test tubes with viruses inside. These viruses, when released, spread out and infected people. It was the electronic music virus on the loose.
Outcome
The event was an absolute success, with more than 55 thousand tickets sold.
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