Cannes Lions
MJZ, Los Angeles / COCA-COLA / 2014
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Filmed in Taylor Swift’s hometown of Nashville, Tenn., the spot captures her in her natural element, writing wherever inspiration strikes – all while sipping a Diet Coke. The 30-second ad opens with Swift penning lyrics in her bedroom and builds energy with performances by fans singing and grooving along as she writes verse after verse of “22” in various places, including backstage and on her tour bus.
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