In 2011, Puerto Rico entered a seventh consecutive year of economic recession, but in 2014, the economy took a turn for the worst. For the first time in the country’s history, Puerto Rico’s credit rating was downgraded to junk status.

For Popular, it was time to turn their message into action. The bank wanted to give Puerto Ricans space to grow, literally and that is why they created the “My Bank, My Space” campaign to reward actual customers and potential ones.

In 2014, Popular took its entire advertising and media budget and invested it in Puerto Rico’s small business. Entrepreneurs that otherwise have no access to mass media, promoted their products and services on an unprecedented scale.

The bank built a fully-fledged production studio at the largest and most visited shopping center in the Caribbean, and invited consumers to record original ads for TV, Radio, Print, Digital, and POP.

The press joined the effort by interviewing business owners, giving them more media exposure. With the campaign “My Bank, My Space” the bank invested over $1.5 million in its consumers. Banking tools should give consumers space to be more productive, but Popular went further by literally giving its customers ad space to move forward.

140 TV spots, 140 radio spots, and 50 print ads were produced in a week. They ran in main media outlets. The campaign took over the bank’s media plan. Best of all, the customers reported an increase in sales and interest in their products and services.

In 2014, Popular took its entire advertising and media budget and invested it in Puerto Rico’s small business. Entrepreneurs that otherwise have no access to mass media, promoted their products and services on an unprecedented scale.

The bank built a full-fledged production studio at the largest and most visited shopping center in the Caribbean, and invited consumers to record original ads for TV, Radio, Print, Digital, and Point of Purchase.

The bank’s product development team also released a new digital platform that gave customers tools to market and sell their products and services online. The advertisements ran in major media outlets.

The press joined the effort by interviewing business owners, giving them more media exposure. With the campaign “My Bank, My Space” the bank invested over $1.5 million in its consumers. Banking tools should give consumers space to be more productive, but Popular went further by literally giving its customers ad space to move forward. 140 TV spots, 140 radio spots, and 50 print ads were produced in a week. They ran in main media outlets. The campaign took over the bank’s media plan. Best of all, the customers reported an increase in sales and interest in their products and services.