Face Retirement turns a static image into a three-dimensional reflection. For a lifelike encounter with your future self. Simply snap a photo, enter your age, and watch the years get piled on. Wrinkles and all.

It’s not a pretty picture. Then again, neither is the projected cost of living. So users also see how much things might cost in the future. Like a loaf of bread, a gallon of gas, even a wedding.

It’s all to help people picture themselves living in retirement. After all, preparing for retirement is easier when it’s staring you in the face.

It didn't take long to see that Face Retirement was a hit.

The experience was featured everywhere from Wired and Fast Company to the Wall Street Journal and NBC’s TODAY show.

With a billion total impressions and an 11% share rate, Merrill Edge enjoyed a 9% increase in brand awareness and saw more than 635 new retirement accounts opened.

So far, more than a million people have faced retirement. That’s a million people who are suddenly thinking a whole lot more about tomorrow.

Not bad for a brand nobody knew existed just a few short years ago.