In 2011, Puerto Rico entered a seventh consecutive year of economic recession, but in 2014, the economy took a turn for the worst. For the first time in the country’s history, Puerto Rico’s credit rating was downgraded to junk status. For Popular, it was time to turn their message into action. The bank wanted to give Puerto Ricans space to grow, literally and that is why they created the “My Bank, My Space” campaign to help with everyone's economy.

The bank donated all of its advertising and media budget to the people and created a studio in the Caribbean's most famous shopping mall, so they could advertise their products and services, in order to boost Puerto Rico's economy.

It was an initiative that included the building of a recording studio, a PR campaign, a media plan for a country, and partnership between a local bank and its people.

In 2014, Popular took its entire advertising and media budget and invested it in Puerto Rico’s small business. Enterpreneurs that otherwise have no access to mass media, promoted their products and services on an unprecedented scale. The bank built a full-fledged production studio at the largest and most visited shopping center in the Caribbean, and invited consumers to record original ads for TV, Radio, Print, Digital, and POP. The advertisements ran in major media outlets. The campaign gave hope to the country and it showed how much talent and new ideas there are to be sponsored. Banco Popular knows that to be successful it has to invest on the people.

The press joined the effort by interviewing business owners, giving them more media exposure. With the campaign “My Bank, My Space” the bank invested over $1.5 million in its consumers. Banking tools should give consumers space to be more productive, but Popular went further by literally giving its customers ad space to move forward. 140 TV spots, 140 radio spots, and 50 print ads were produced in a week. They ran in main media outlets. The campaign took over the bank’s media plan. Best of all, the customers reported an increase in sales and interest in their products and services.