The local government has already spent considerably on several efforts to address a national problem but the target market wasn’t responding. Educational seminars were low in attendance, leaflets and flyers were just ignored.

A new approach was needed before the number of cases of Filipinos victimized rises even further.

Despite a very limited budget, the Valentine Cards campaign was a huge hit. We were able to reach the target audience effectively, eliciting a much favorable response from them. Inquiries on the delicate subject matter rose in a short period of time.

Orientation seminars conducted by the government employment agencies increased in attendance by 212%.

This resulted to local government units providing more counseling services and organizing more job fairs to provide women with employment opportunities locally and abroad.

Most importantly, reported cases in the news about women victims on drug trafficking have decreased significantly by as much as 55%.