What it means to live with HIV today is vastly different from what it meant 20—even 10—years ago. But by no stretch is that meant to suggest living with the condition is easy. Especially when it comes to dealing with the stigma of the disease. Or the concerns that often arise when talk turns to treatment. That’s the idea behind MyHivHangup. Its aim is to help individuals face the fears they may have about the condition, and get the support it takes to overcome those anxieties.

The MyHIVHangup website accomplishes that with relatable information, interactive quizzes and tools, and video content featuring personal stories from people living with HIV.

From a design standpoint, the fully responsive site was designed to be scrollable and easy-to-read, keeping in mind the varying comprehension levels of our audience.

MyHIVHangUp.com was launched in September 2015 for the United States Conference on AIDS, a large patient gathering of the community. A companion You Tube channel also launched.

Preliminary results from the site are encouraging, with many people in the U.S. having signed up for the site's eCRM program to help them face their HIV treatment "hang-ups."