We trawled social media for shoppers who inaccurately trolled the brand. Then we asked them if they fancied a job.

We trawled social media for shoppers who inaccurately trolled the brand.

Then we asked them if they fancied a job.

Sharna thought Lidl’s meat was foreign.

Chris thought their seafood came from a ditch.

And Debbie thought there turkeys were kept in a prison.

Real life online doubters were shipped off to spend a week with trawler men and farmers so they could see for themselves how Lidl source the highest quality meat and fish, sustainably.

Our nationwide campaign was broadcast on television.

The campaign drew in 2.6 million new shoppers.

Sales were also up £86 million from 2015.

In fact, Lidl grew 4 times faster than the market.

Quality perceptions grew faster than any other grocer.

Turns out…that some trolls are simply evangelists who don’t get out much.