We designed a unique and innovative product in response to people's fears:

THE FIRST MATTRESS WITH A BUILT-IN SAFE!

So you can keep your money close to you and away from the banks.

We called it 'MY MATTRESS SAVINGS BANK' and we launched it through an integrated promo campaign as if it would be the launch of a new savings bank.

The promo campaign generated traffic to the sales channels: our mattress could be bought through the 'My Mattress Savings Bank' website and also in all DeS'S retail stores, which were re-branded as bank branches.

- Press and TV coverage in 74 countries

- Over 8 million euros in earned media

- DeS'S orders increased by 836% (objective 15%)

- 100% of our clients now sleep like a baby