The AIDS Aid Austria presents the Red Ribbon Award 2004 for the third time. The Red Ribbon Award is a competition for kids to motivate them to engage in the topic of AIDS. To make the subject more interesting to the target group of the 12-20 year olds the concept is based on the 'very first time'. A cool design and interesting prizes shall increase emotional involvement and seduce kids to interact with each other. It is essential that kids are absolutely free to use their own style for their creative communication around topics like sex and AIDS. The website is the platform where this all takes place.