Cannes Lions

My Mother's Wing

VRSE.WORKS, Los Angeles / THE UNITED NATIONS / 2016

Awards:

1 Shortlisted Cannes Lions
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Overview

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Credits

OVERVIEW

Description

‘My Mother’s Wing’ is a Virtual Reality film commissioned as part of the UN's advocacy at the World Economic Forum in Davos to state and business leaders, offering a unique perspective into the challenges and heartbreak of living on the Gaza strip. Exploring the cycle of Israeli / Palestinian violence through the lens of a single family, ‘My Mother's Wing’ shows how mothers spread love and support even in the most difficult circumstances. Through this, they are the architects of a peace and stability in a society that has deprived them of it.

Execution

The film’s premiere was held in conjunction with the United Nations International Ebola Recovery Conference and proceeded to travel the globe in the UN’s effort to fight donor fatigue on the world’s most pressing issues. The piece also launched on the agency app and was part of the Sundance Film Festival's official selection at the New Frontier exhibition.

Outcome

The UN has raised roughly $3.8 Billion in support of the Millennium Campaign’s humanitarian endeavors since launching their VR initiative and become a beacon of hope, spearheading an empathy movement which has led to an increase in international support to the affected countries, with financial commitments to assist strategies for recovery.

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2024, THE UNITED NATIONS

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