- We communicated the ticket delivery date and time in this interactive post. On that day, the tickets sold out in just 2 hours.

- This is a campaign that establishes a new kind of interaction in Facebook, offering a real experience between the announced product (tickets for Mozart's Requiem) and the user, who doesn't have a taste for classical music.

We communicated the ticket delivery date and time in this interactive post. When that day arrived, the tickets sold out in just 2 hours. Also, we reached almost 5 times the number of members in our community (we have nearly 100,000 fans, and we reached 480,000 people).

In addition, with this successful campaign, our Digital Marketing Team at Banco Santander has new tools and results that help them know their consumers.