Breasts deserve all the support they can get. The bus was chosen as the perfect platform to

create awareness to The Danish Cancer Society (Dk transl.Kræftens Bekæmpelse) and their fight

against breast cancer.

This is the message and it is dramatized by using the bus’ own elements – the wheels. Simple and

effective. It creates the perfect balance between showing what the bus can do as a creative channel and at the same time delivering a serious message.