Cannes Lions
HASAN & PARTNERS, Helsinki / NOKIA / 2005
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N-Gage ONE is a new multiplayer fighting game to be launched in 2005. The idea is to find the best virtual fighter in the world. You can challenge anybody, anywhere globally and the N-Gage Arena site will list the best fighters. Only one player can be the best, hence the name ONE. The pre-launch site is based on an idea of a research team in the future, year 2565, trying to find out who The One was. They have found ONE insignia and hacked n-gage.com/one website from the future. They ask us to help them to find out more about The One by distributing the material they have "found".
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