We placed a big binocular in front of the German chancellery with a small TFT-display inside. If someone looked through the binocular, he could witness the German chancellor Angela Merkel in a way no one has seen her before.

During the activity thousands of inspired locals and tourists looked through the binocular. n-tv itself broadcasted a documentary of the activity and reached with it millions of viewers. The video was also put onto the n-tv internet page. Within the next weeks the Website of n-tv registered an increase of visits of more than 25%.